Zara and H&M Essay Example for Free

Zara and HM Essay Zara History of Zara Marked as the first prestigious venture of the Inditex group the first store of Zara, the chain of Spanish fashion stores came into reality on central A Coruna Street in 1975. In 1985, Amancio Ortega integrated Zara in a new holding company, Industria de Diseno Textil, INDITEX S.A. The Zara fashion concept was well received by the public later in 1976, allowing it to expand its network of stores to the other main Spanish cities. During 1981-1988 with the growing popularity Zara started new ventures by multiplying in number not just in Spain but around the world. In 2003 enjoying being the eye candy among the fashion followers Zara entered the home furnishing market by opening the first Zara home store. Everything else is a history; today Zara is present in 73 countries, with a network of more than 1,540 stores, ideally located in major cities. Its international presence clearly shows that national frontiers are no impediment to sharing a single fashion culture. Product Design Zara’s unique approach to product development is instrumental to their success. Zara gives store managers significant autonomy in both determining the products to display in their stores and which to place on sale, and relaying market research and store trends back to their headquarters in La Coruà ±a. At headquarters there are teams of commercials who take this information into account to design and effectively plan and produce all of  Zara’s products. Zara maintains a design team of 200 people, all of which produce approximately 12,000 new styles per year for Zara. The process of obtaining market information and relaying it to design and production teams expedites product development by shortening the throughput time of a product to 3-4 weeks from design to distribution. This process is very different from its competitors. Many competitors rely on a small elite design team that plans both design and production needs well in advance. Stores have little autonomy in deciding which products to display or put on sale because Headquarters plans accordingly and ships quantities as forecasted. Zara’s speed to market in product development exceeds the capabilities of its competitors. This in itself provides additional value to stakeholders, customers, and stores in producing quality clothing at affordable prices .Zara’s product development capabilities are essential to Zara’s business strategy and future success. Advertising and Marketing Zara’s unique approach to advertising and marketing is an additional factor within their business model that adds to their success. Zara spends 0.3% of total revenues on advertising and marketing. This is significantly less than their competitors who on average spend 3-4% of their total revenues on similar expenditures. Hence, Zara maintains a cost advantage to their competitors in marketing activities. In order to effectively complete with their peers Zara uses location, store layout, and product life cycles to act as their marketing tool to consumers. For instance, Zara strategically locates all of their stores in prime retail districts for visibility marketing. Additionally, because of the product development cycles mentioned earlier, customers are trained to visit Zara stores often because new items are presented weekly and are often not restocked. This feeling of scarcity encourages customers to come to the stores and buy frequently. Lastly, in order to keep the stores looking fresh and trendy; Zara invests heavily in their store layouts. They have a testing facility nearby their headquarters in Spain where different types of store layouts are tested. Each Zara store is remodeled every 5 years in order to keep up with current trends. Zara does not invest heavily in direct marketing, though their efforts in  image/brand marketing do a great deal to attract a loyal customer base. Their cost advantage and ability to maintain brand recognition and customer loyalty are essential elements of Zara’s capabilities that build value in the company. The success path Segmentation, Targeting and Positioning * Positioned as a fast fashion brand globally, Zara, targets the mid-market. * Zaras core TG in the country consists of people familiar with the brand much before it entered the country. They are well travelled and aware about global fashion trends * High import duties ensure that the pricing of Zara remains premium * Does not invest in advertising, and largely relies on PR * It has clearly chosen the locations high-end malls where its core target group, that is, the upper middle class is surely present Zaras Strategy for Growth and Positioning Zara believes in Zero advertising. It would rather spend on store expansion than to advertise. However, the minimally advertise in fashion magazines. The rationale behind this is the quick turnaround of store display, which is around 4 weeks, which renders advertising an unnecessary cost. Also, Zara concentrates on efficient design to market cycle and focus on showcasing large number of designs annually. The workforce in Zara is essential to its success right from the production to the store level as the feedback generated about fashion performance at store is percolated to the designer and production and supply chain helps to put the latest styles in 2 weeks’ time. We need to take a look at the factors that determine these strategies and also the shortcomings associated with these strategies * Growing online sales Online retailing has been growing at a scorching pace in the last decade and considering UK market, more than  £14 billion has been spent on online shopping. Zara should try to open online retail shops to cater to the audience who need to shop for standardized version of Zaras products. This also presents an opportunity to display the entire product lines from Zara and can be easily searched. It will enable strong growth in online and well as, offline retail sales. Cultural adaptation Zara did not follow any localization in the countries where it was present and provided only standardized products. Also it believed in providing the latest fashion at the low costs. Thus from the Global Strategy Grid it can be seen that Zara Followed a Global Standardization Strategy. By doing so it hoped to increase its profitability by reducing costs and achieving economies of scale. Entry Mode * Wholly Owned Subsidiaries: Zara entered UK markets by opening up wholly owned subsidiaries, to take advantage of the controls that it could exercise in those countries. When it comes to other markets, company also prefers to expand through franchising, joint ventures. Distribution * All production, regardless of its origin, is received at the logistical centers for the brand, from where it is distributed simultaneously to all the stores worldwide on a highly frequent and constant basis. * In the case of Zara, distribution takes place twice a week and each delivery always includes new models, so that the stores are constantly refreshing their offer. * The logistics system, based on software designed by the company’s own teams, means that the time between receiving an order at the distribution center to the delivery of the goods in the store is on average 24 hours for European stores and a maximum of 48 hours for American or Asian stores. Manufacturing * A significant proportion of production takes place in the Group’s own factories, which mainly manufacture the most fashionable garments. The Inditex Group takes direct control of fabric supply, marking and cutting and the final finishing of garments, while subcontracting the garment making stage to specialist firms located predominantly in the North-West of the Iberian Peninsula. * The Group’s external suppliers, a high percentage of which are European, generally receive the fabric and other elements necessary for making the clothing from Zara itself. Pricing strategy Zaras dual price policy Euros for pounds Spanish women wear chain Zara is charging the same amount in UK pounds as it is Euros in Spanish shops for some of its clothing, potentially netting the retailer huge extra profits at the expense of UK customers. H M History of H M The history of HM started with a man named Erling Persson, who was a Swedish former salesman that became fascinated with America’s high-volume efficient outfits that 8 Barneys and Macy’s carried. Persson first discovered the outfits when coming to the United States after World War II. Persson brought the retail concept – that high turnover produced lower prices – and brought it back with him to Sweden. It was then that Erling chose to open his own store which he called Hennes, standing for â€Å"hers† in Swedish. During this time the store only sold women’s clothing (International Directory of Company Histories, 1999). The company Hennes was established in 1947 in Vasteras, Sweden and by 1968 Persson had purchased the men’s sportswear inventory and property of a Stockholm hunting equipment store which was named Mauritz Widforss. Erling Persson then changed the name of his store Henne to Hennes Mauritz to express the expansion, and later downgraded to just the abbreviations HM. When Persson began to exporting his business overseas he began with Norway in 1964 and then joined Denmark in 1967. Persson bought the inventory, which was a left supply of men’s clothing which lead him to expand into men’s apparel. By 1970 Hennes Mauritz developed a children’s clothing line and by 1978 the store offered much of all family clothing. With Hennes Mauritz offering a wide range of family clothing, it helped the company expand with the new generation of youth wanting to be able to express their individualities. There are around 2,700 HM stores in more than 40 countries and 94,000 employees all work hard to bring you fashion and quality at the best price. Product design HM designers design fashionable and trendy apparel products that are of respectable quality. Their product line includes t-shirts, fashion shirts, cardigans, jeans, pants, undergarments, dresses, jackets, shoes, purses, jewelry, and other fashionable trendy accessories. HM is able to offer their consumers fine quality apparel at an economically friendly price. Hennes Maurtiz is able to provide superb quality products for a low price due to their reduction of a middle man who buys the material for the company and sells the material for a higher margin. HM buys their apparel fabrics in bulk straight from the suppliers Pricing strategy The price strategy of HM is designed based on their customers’ need which is low price and high fashion. The company purely focuses on following penetration price policy. Promotion To develop a promotion strategy, a company should firstly identify and understand target audience. (Jobber, 2007). HM’s target customers are young women who want more fashion cloth at low price. Young people have plenty access to information. A multi-channel promotion strategy including * advertising, * internet promotion * sales promotion Hennes Mauritzs’ promotional strategy includes mobile marketing through SMS text messaging, celebrities, charities, and popular music artists. In doing this mobile marketing strategy consumers receive SMS coupons, mobile banner ads placed on major portals and media sites. Cultural adaptation HM does not change anything from price of a product to commercials. They keep the same strategy as they have in their country. Everything remains the same as in the country it first started in. It reduces cost of inventory, as  well as an allowance to an increased product innovation since the company focuses more on developing their product instead or spending too much time trying to adapt to the market. Distribution HM distribution channel is direct distribution, from producer to customers. By cutting middle transaction, it reduces cost and assures quick delivery, which echoes the concept of fastness and economy. Jobber (2007) suggested that channel selection is affected by producer, product and competitive factors. HM choose to sell clothes and cosmetics in around 2,000 stores which belong to HM. Store selling, on one hand, assures basic access to customers and helps the command from headquarters go to outlets efficiently and correctly. Because the inventory for HM is refreshed every day (HM website, 2010), direct command is important for correct adjustment in more than two thousand stores. On the other hand, controlling so many stores gives rise to the managerial cost. Besides stores, HM starts to launch online sale in several areas. It was suggested that well-known fashion retailers have advantages of their brand to attract customers (Marciniak and Bruce, 2004). Therefore it is beneficial to take the initiative to launch online shop. And this step could satisfy online customers and complement the shortcomings of store sale. Manufacturing HM does not own any factories. Instead, clothes and other products are commissioned from around 700 independent suppliers, primarily in Asia and Europe. The HM buying department plans the range. After that, all practical aspects are dealt with by our production offices. These production offices, where most of the employees are drawn from the local population, are in constant contact with the suppliers. The production offices are responsible for placing the order with the right supplier and for items being produced at the right price, making sure that they are of good quality and delivered at the right time. They also audit that production takes place under good working conditions. The production offices perform extensive  safety and quality testing, including checks for shrinkage, twisting and colorfastness, as well as ensuring that the chemical requirements have been met.

Essay --

The above figure shows the annual real GDP growth and per capita GDP growth in India since 1990 til 2011. Mr Ruchir says,†As the poorest of the big emerging markets, with a per capita income of just $1500, India is hardly overachieving; it is always easier to grow fast from a low base. Since the early 1980s, when the government cut back its monopoly on most imports and started easing rules about who could manufacture what and in which quantities, India has finished each decade with an average GDP growth rate about 1 to 2 percentage points faster than the emerging market average. That is unusually consistent but not particularly impressive-its standard for emerging nations in India’s low-income class.† He talks about the decrease in manufacturing jobs in India. But a survey by Morgan Stanley shows this is the case with developed countries as well. On the IMF rankings of nations by rate of inflation, India plunged to 122nd in 2012, from an average ranking of 65 between 1980 and 2010. Sharma says, â€Å"Low inflation has been the hallmark of sustained economic success from Japan in the 1960... Essay -- The above figure shows the annual real GDP growth and per capita GDP growth in India since 1990 til 2011. Mr Ruchir says,†As the poorest of the big emerging markets, with a per capita income of just $1500, India is hardly overachieving; it is always easier to grow fast from a low base. Since the early 1980s, when the government cut back its monopoly on most imports and started easing rules about who could manufacture what and in which quantities, India has finished each decade with an average GDP growth rate about 1 to 2 percentage points faster than the emerging market average. That is unusually consistent but not particularly impressive-its standard for emerging nations in India’s low-income class.† He talks about the decrease in manufacturing jobs in India. But a survey by Morgan Stanley shows this is the case with developed countries as well. On the IMF rankings of nations by rate of inflation, India plunged to 122nd in 2012, from an average ranking of 65 between 1980 and 2010. Sharma says, â€Å"Low inflation has been the hallmark of sustained economic success from Japan in the 1960...

Hall of Fame (Essay/Response)

Earlier in the year I presented a speech that was about believing in yourself and pursuing your dreams. Shortly after I did that, a song called ‘The Hall Of Fame’ by a band called The Script, featuring a rapper from the pop group The Black Eyed Peas, Will. I. Am, was released on the 19th of August 2012, and has been in the Top 100 Billboard charts since then. The lyrics in this song really motivates me in so many ways, and just inspires me to reach higher, and strive harder everyday. The three phrases that were used repeatedly in these song lyrics were ‘You can’, ‘You Could’, and ‘Do it’.These constant sayings in the song are the words that motivate me the most. ‘You can’, because you can do anything. â€Å"You can be the greatest, You can be the best, You can be the king kong banging on your chest. †, are the first 3 lyrics that are sung, telling you that if you want to be somewhere great in your life, you can a chieve it. That ‘can’ is letting you know that it is possible, anything is possible, and that it is achievable. ‘You could’, because with your belief, you could achieve the greatest record, with your belief. You could go the distance, You could run the mile, You could walk straight through hell with a smile. † These are another 3 lyrics that are sung in the second verse of the song. This ‘could’ Is telling you the possibilities that are open for you to take a chance in, letting you know that the world records that you think can never be broken, could be broken, with your effort & faith. ‘Do it’, because you only live once, and may never get the chance again. â€Å"Do it for your people, Do it for your pride†¦ Do it for your country, Do it for your name. The ‘Do it’ is telling you to make your people proud, to prove your haters wrong, and to do it for yourself, your diginity. â€Å"Dedicate yourself and you can find yourself standing in the hall of fame. † In my personal opinion, it’s one thing if you have a dream and want to pursue it, but you have to dedicate yourself. Working hard at not what you want, but what you need. This lyric lets me know that if I believe in something, put my best efforts into it, and keep a smile on my face, with great possibility I can be standing in the hall of fame.When they say ‘Standing In the Hall Of Fame’, I don’t necessarily think it means being a celebrity or being famous, but being the best you can be, in a ‘hall’ as they like to call it, which to my imagination, is a hallway filled with records broken, and names to remember. The reason why I like this song so much is that I can easily relate it to my normal life. And I’m sure not only mine, but to plenty others too. It makes me feel better about myself in such a way that I know that anything is possible.Everyone has a goal, or a dream whether i t’s losing a few pounds for summer or breaking and Olympic record, everyone has one. Having a goal is the greatest way to get somewhere you want, because a goal paints a picture in your mind of what you want and need, and I can honestly say that when I picture myself being onstage, and daydream about working with my favourite producers, it gives me an motivational boost that tells me, ‘it’s possible. ’ But imagining things isn’t the only way I can keep motivated, listening to music keeps me motivated.And with this particular song being released, it is a mash of the two, which is why it’s so inspirational to me, and it’s also why I am writing a response to it at this moment. â€Å"Be students Be teachers Be politicians Be preachers Be believers Be leaders Be astronauts Be champions Be true seekers† This repetition is what caught my ears the most in this song. That persuasive ‘Be’ makes you just want to get up and do something. The vocals they use in the song while singing these enhance even more, it’s as if they are chanting for you to do it, it makes you feel like you’re in a stadium having people cheer you on to pursue your dream.It’s giving you that motivation and support which you might not be able to find at home or at school. One last thing I would like to elaborate on, is when the lyric reads, ‘Don’t wait for luck. ’ It’s pretty much a way of saying, don’t be lazy. Which is an excellent example of why teenagers today aren’t achieving much. It’s because they get lazy. I’ve met so many people around my age who have huge dreams and goals, but they never get anywhere because they are just waiting for something to happen. In order to get what you want, you need to fight.

Let’s analyze the gaming console industry Essay

We can define two types of supplier: the hardware supplier and the software supplier. The hardware suppliers providing the elements needed to build the consoles have a low bargaining power because there have very low switching costs and there are a lot of them. On the other hand, the software suppliers (developers) have a high bargaining power because they choose and set the conditions to work with each console. Entry Barriers Entry barriers are high because of high R&D costs and the high capital investment needed to start a business in the console industry. Internal Rivalry There is high internal rivalry among competitors because the core player market is growing slowly, competitors have high exit barriers and the products developed turn obsoletes in less than 5 years due to the fast progress of technology. The players in the industry are: Sony, XBOX and Nintendo. Buyer Power The bargaining power of buyers is high because there are many options with very low switching costs. Substitutes Low substitute power because they are not very similar (like TV or other entertainment device) and don’t fulfill the same exact purpose. Sony has few competitors due to high barriers-to-entry and startup costs but buyers and suppliers (game developers) have high bargaining power and low switching costs. Sony should target a new market as Nintendo did. We could call this market the casual players market. In order to get in this new segment, Sony will have to develop a more interactive way of using their console without dropping the numerous features to avoid losing their core player market share. The key of success for Sony is to adapt a new technology such as Nintendo did with Wii that will enable the company to target a broader market and not only the males from 16-36 years old. The advantage of entering those two markets with one console is that Sony will enter a bigger market with bigger returns and consequently bigger economies of scales. Also, entering the casual player market is important for the company to avoid falling behind its competitors in both markets since this new segment will enhance the brand exposure and recognition. The risk associated to this option is to turn this high performing console in a low performing console (as Nintendo did) and lose the core players customers that are very important to Sony financial stability and growth. A big challenge for this new console will be to cut costs in order to make it more accessible to customers, since the casual players market will definitely be â€Å"guided† by price. Vis-a-vis the Five Forces, if Sony were to pursue this option, the company will be competing in the core player market and on the casual player market. On the casual player market the substitutes will have more power. Sony will compete with other activities such as watching TV, watching a movie and others living room activities. The main â€Å"purpose† of this market is entertainment in general while the core player market is about playing video games. Update: Sony and Microsoft had already implemented advanced interactive technologies. Nowadays, Microsoft has the most advanced software and hardware that don’t need controllers anymore, just your body.

The First Dinosaurs

The First Dinosaurs About 230 million years agogive or take a few million yearsthe first dinosaurs evolved from a population of archosaurs, the ruling lizards that shared the earth with a host of other reptiles, including therapsids and pelycosaurs. As a group, dinosaurs were defined by a set of (mostly obscure) anatomical features, but to simplify matters a bit, the main thing that distinguished them from their archosaur forebears was their erect posture (either bipedal or quadrupedal), as evidenced by the shape and arrangement of their hip and leg bones. (See also What Is the Definition of a Dinosaur?, How Did Dinosaurs Evolve?, and a gallery of early dinosaur pictures and profiles.) As with all such evolutionary transitions, its impossible to identify the exact moment when the first true dinosaur walked the earth and left its archosaur ancestors in the dust. For example, the two-legged archosaur Marasuchus (sometimes identified as Lagosuchus) looked remarkably like an early dinosaur, and along with Saltopus and Procompsognathus inhabited that in-between shadow zone between these two forms of life. Further confusing matters, the recent discovery of a new genus of archosaur, Asilisaurus, may push back the roots of the dinosaur family tree to 240 million years ago; there are also controversial dinosaur-like footprints in Europe dating to as far back as 250 million years. Its important to bear in mind that archosaurs didnt disappear when they evolved into dinosaursthey went on living side-by-side with their eventual successors for the remainder of the Triassic period, at least 20 million years. And, to make things worse, around this same time, other populations of archosaurs went on to spawn the very first pterosaurs and the very first prehistoric crocodilesmeaning that for 20 million or so years, the late Triassic South American landscape was littered with similar-looking archosaurs, pterosaurs, two-legged crocodyliforms, and early dinosaurs. South America: Land of the First Dinosaurs As far as paleontologists can tell, the earliest dinosaurs lived in the region of the supercontinent Pangea corresponding to modern-day South America. Until recently, the most famous of these creatures were the relatively large (about 400 pounds) Herrerasaurus and the medium-sized (about 75 pounds) Staurikosaurus, both of which date to about 230 million years ago. Much of the buzz has now shifted to Eoraptor, discovered in 1991, a tiny (about 20 pounds) South American dinosaur whose plain-vanilla appearance would have made it a perfect template for later specialization (by some accounts, Eoraptor may have been ancestral to lumbering, four-footed sauropods rather than agile, two-legged theropods). A recent discovery may overturn our thinking about the South American origin of the first dinosaurs. In December of 2012, paleontologists announced the discovery of Nyasasaurus, which lived in a region of Pangaea corresponding to present-day Tanzania, in Africa. Shockingly, this slim dinosaur dates to 243 million years ago, or about 10 million years before the putative first South American dinosaurs. Still, it may yet turn out that Nyasasaurus and its relatives represented a short-lived offshoot of the early dinosaur family tree, or that it was technically an archosaur rather than a dinosaur; its now classified, somewhat unhelpfully, as a dinosauriform. These early dinosaurs spawned a hardy breed that quickly (at least in evolutionary terms) radiated out to other continents. The first dinosaurs quickly made their way into the region of Pangea corresponding to North America (the prime example is Coelophysis, thousands of fossils of which have been discovered at Ghost Ranch in New Mexico, and a recent discovery, Tawa, has been adduced as further evidence for the South American origin of dinosaurs). Small to medium-sized carnivores like Podokesaurus soon made their way to eastern North America, then onward to Africa and Eurasia (a latter example being the western European Liliensternus). The Specialization of the First Dinosaurs The first dinosaurs existed on pretty much an equal footing with their archosaur, crocodile and pterosaur cousins; if you traveled back to the late Triassic period, you would never have guessed that these reptiles, above and beyond all the others, were fated to inherit the earth. That all changed with the still-mysterious (and little-known) Triassic-Jurassic Extinction Event, which wiped out the majority of archosaurs and therapsids (mammal-like reptiles) but spared the dinosaurs. No one knows exactly why; it may have had something to do with the upright posture of the first dinosaurs or perhaps their slightly more sophisticated lungs. By the start of the Jurassic period, dinosaurs had already started to diversify into the ecological niches left abandoned by their doomed cousinsthe most important such event being the late Triassic split between saurischian (lizard-hipped) and ornithischian (bird-hipped) dinosaurs. Most of the very first dinosaurs can be considered saurischians, as can the sauropodomorphs into which some of these early dinosaurs evolvedslender, two-legged herbivores and omnivores that eventually evolved into the giant prosauropods of the early Jurassic period and the even bigger sauropods and titanosaurs of the later Mesozoic Era. As far as we can tell, ornithischian dinosaurswhich included ornithopods, hadrosaurs, ankylosaurs, and ceratopsians, among other familiescould trace their ancestry all the way back to Eocursor, a small, two-legged dinosaur of late Triassic South Africa. Eocursor itself would have ultimately derived from an equally small South American dinosaur, most likely Eoraptor, that lived 20 million or so years earlieran object lesson in how such a vast diversity of dinosaurs could have originated from such a humble progenitor.

Effective staff development programme for nurses Research Paper

Effective staff development programme for nurses - Research Paper Example A Clinical Nurse Educator is a registered professional nurse with an advanced education, including postgraduate clinical and educational training combined with several years of expertise in a healthcare specialty (Coe, n.d.). A combination of clinical expertise and a passion for teaching are two of the fundamental skills that are needed by nurse educators (March & Ambrose, 2010). Nurse educators should have research and writing skills needed to identify learning needs and develop the right educational programmes and teaching strategies for their target learners (March & Ambrose, 2010). They should also have classroom teaching skills, where they are prepared to design and assess academic and continuing education programs for nurses and clinical staff (Coe, n.d.). At the workplace, they design informal continuing education programs that aim to enhance professional competencies as part of the individual learning needs. In addition, nurse educators serve as leaders who redefine processes for improved work-flow, document the results of educational programs and assist staff, students and patients through the learning process (Coe, n.d.). Nurse teams work closely with healthcare professionals and patients to develop enhanced disease outcomes and innovative approaches for patient management, which range training of professionals on new treatment protocols to working with patients and healthcare workers to instruct, train, advice and provide clinical support (Coe, n.d.).

The Probation System of Georgia Term Paper Example | Topics and Well Written Essays - 1500 words

The Probation System of Georgia - Term Paper Example As observed in the past years, the crime rate has increased leading to a consequent upsurge in the number of criminals in the population, in the state of Georgia. This resulted in set up of improved probationer and management responsibilities. Therefore, the probation operations were more successful such that an improvement in case management was observed. Improved case management resulted in supervision that is more efficient from the probation officers in such a way that they did not affect the society in a negative manner. There was also the creation of an environment whereby the departments run by the probation officers are redirected such that the probation officers handle cases of higher risk probationer population. The state of Georgia also developed the Probation Reporting Contact Centre. It was specifically developed to help in the improvement of processes by the probation officers and acted as a reliable source of information and assistance. The Probation Reporting Contact Centre was also observed to offer relief to the probation officers through offering compliance reports and offering routine content. This was made probable by the formation of an Interactive Voice Response system, which handled the automation of notes system documentation and call reception automation. The adoption of this new system also meant that the probation officers received customer support from staff members designated to make live telephone conversations. The Probation Reporting Contact Centre proved to be an efficient and effective way since it offered a low risk operation whereby all stable probationers were in a position to report their residences and at the same time comply with the court order conditions of probation. Through this body, the probation officers were also able to participate in self-improvement programs with translation in better service delivery (Palmer, 2008). The probation officers are responsible for the management of all cases and the decision-making activities pertaining offenders in the state of Georgia. These probation officers are highly qualified in the field of handling cases of delinquency and hence the all the assisting technologies were designed in such a way that all the data concerning patients was delivered to the probation officers in a timely manner electronically. The transmission of patient’s data electronically prepares the probation officers psychologically such that they are able to prepare prior to meeting with the patient. As a result, the tactics and approaches employed by the probation officers are informed as they already have an insight of the case at hand. This increased the effectiveness of the probation programs making the probation system in Georgia robust. The Probation Reporting Contact Centre acts as a very essential reporting tool for the probation officers. This is because this organization was formed and designed in such way that it acts as a positive sanction and supervision tool. The use of this instrument has proven to be very successful in the sense that the community receives safer and faster probationer supervision and compliance. This is evident through instances whereby the probationers are not always required to report to the office to offer their service as a probation officer in person. This in turn translates into the overcoming of many shortcomings posed such as time wastage on the job owning to the wait time in most probation lobbies and childcare expenses. The incorporation of this new technology in probation offices,